Chris Piper, an M&A adviser from Barnsgate Solutions, has spent over twenty years helping founders exit their businesses. Here, he explains why he works with Go EO to deliver EOT transactions for his clients.
A different kind of provider
When Chris started offering EOTs he knew he would need specialist expertise. He came across Go EO through a professional contact. What struck him immediately was the difference in approach.
“One thing that made Go EO stand out from the crowd was that its founder, Chris Maslin, had actually been through an EOT himself,” he says. “He'd sold his own accountancy business to an Employee Ownership Trust.”
Expertise, accessibility, and value
I can speak with authority about how EOTs work, what to expect, what the pitfalls are. Because I’m working with people who’ve seen it before.
For Chris, Go EO’s appeal comes down to three things.
First, expertise. EOT transactions are Go EO’s sole focus. They've completed significant transaction volumes across different sectors and understand the process inside out
“Go EO’s experience becomes my experience,” he says. “I can speak with authority about how EOTs work, what to expect, what the pitfalls are. Because I’m working with people who’ve seen it before.”
Second, accessibility. Chris values Go EO’s willingness to talk things through.
“If I want to sense-check something or talk through a situation, I can do that with Go EO,” he says. “It feels like a proper partnership.”
Third, value. Go EO’s systems and processes keep the transaction streamlined, which means clients get professional work without paying inflated prices.
Having the sale documents and financials dealt with under one roof simplifies things further. There’s one point of contact and one team managing all the technical elements of the transaction.
Advice for fellow business brokers
More founders are choosing this route, and advisers need to be ready to support them.
Chris’s advice to other business brokers considering EOTs for their clients is straightforward: find a partner you trust.
“More founders are choosing this route, and advisers need to be ready to support them. Find a specialist who knows the territory and who you enjoy working with.”
For Chris, Go EO ticks those boxes. The combination of lived experience (Chris Maslin’s own EOT journey) and a strong track record give him confidence.
“In all honesty, Go EO’s expertise makes me look good!” Chris admits. “My clients get a smooth process and expert guidance, and I get a partner I can rely on.”
Partner with Go EO
If you’re a business broker looking for an EOT partner, we’d love to hear from you. Get in touch to find out how we can support your business and your clients.