Go EO are a firm of Chartered Tax Advisers with legal support built into our process. We handle the full EOT transaction. No separate law firm needed, no inflated costs, no unnecessary complexity.
Chris Maslin founded Go EO, after selling his own accountancy firm to an Employee Ownership Trust. That experience gave him something most EOT advisers don't have: a founder's perspective on what it actually feels like to hand over your business.
We’re a small, hands-on team that works efficiently to make sure your transaction is straightforward and speedy.
The credentials behind the advice
Go EO brings together all the expertise needed to deal with the different elements of the EOT transaction. The combination of tax expertise, legal understanding and hands-on EOT experience means we can seamlessly guide you through the transaction process.
What our clients say about us
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His advice and support has been simply indispensable. -
If you are considering the EOT route for your business and need assistance, I recommend Go EO without hesitation or qualification.
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Chris was very efficient, professional, patient and took the time to carefully explain any queries that I raised and went to great lengths to ensure all points were understood.
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Experts in the EOT field. Highly recommended.
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Chris and the team are absolutely fantastic. They made the process of making my company an EOT incredibly easy.
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I would recommend Go EO as a cost effective way to sell your company into Employee Ownership.
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What could have been a long, costly process was in fact a very simple and stress free experience.
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The process has been quick and frustration-free, and Go EO's fees are highly competitive.
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Chris and Laura transformed the whole EOT transition process from the complex, prohibitively costly experience that some solicitors described, to the smooth, straightforward process that the government website says it should be.
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Great work from Chris and Laura. Very professional and helped us achieve our goal of transitioning to an EOT.
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Chris is incredibly knowledgeable, conscientious and helpful when it comes to advising on employee ownership projects.
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Extremely pleased with the process and outcome. Chris was hugely supportive and instrumental in getting us over the line.
Who we help
We work with businesses of all shapes and sizes across the UK, from marketing agencies to funeral directors, care providers to finance specialists. Read our case studies to find out how founders and advisers work with Go EO to make employee ownership happen.
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Partner insight: Chris Piper
M&A adviser Chris Piper has spent over twenty years helping founders exit their businesses. He explains why he partners with Go EO for EOT transactions.
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Client story: Kudos Records
Two and a half years after selling his music business to an Employee Ownership Trust, Danny reflects on what's changed, what surprised him, and what comes next.
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Read more of our case studies
Every business has a different employee ownership story. Read more about our clients' and partners' EOT experiences.
Go EO in the press
Stories about our clients
- SME Today reported on Cite DMS's move to employee ownership.
- CambsNews spoke to Kingfisher Independent Funeral Services about their EOT transition.
- Insider Media spoke to Coda about how employee ownership is helping deliver record results.
- Voice reported on jeweller Klimek moving to employee ownership.
- The Hampshire Chronicle spoke to Everycare (Central & Hants) Ltd about becoming employee owned.
- Business News Wales interviewed Mike Stevens from Genesis UK.
Stories about us
- AccountingWeb caught up with Maslins (the accountancy firm Chris sold to an EOT in 2021) four years after sale to see how things were going.
- Chris spoke to SME Today about the rise of employee ownership in the UK.
- The London Business Journal asked Chris how the November 2025 budget would affect EOT tax benefits.
- London Daily News reported on the launch of our free EOT explorer tool.
- Chris was featured as a guest on the AccountingWEB podcast.
- TBE Swindon and Wiltshire wrote about our free employee survey tool.
Go EO out and about
We don't just talk about employee ownership online. We're out in the real world, speaking at events, meeting advisers and founders, and staying connected to the EO community.
