Go EO specialises in EOT sales
We are experts in EOT transitions – it’s our primary focus. We offer affordable packages that include independent valuation, tax clearance, and all required legal documents. We do everything in-house, cutting costs and completing the process in just a few months.
Plus, Go EO’s founder, Chris Maslin, has been through the process himself. He sold his accountancy firm to an EOT in 2021.
Why sell to an EOT?
Your clients ‘create’ their own buyer – the employees – and stay in control of the entire sale process (no lengthy negotiations, diligence checks, or risk of buyer pulling out last minute). Despite recent budget changes that mean CGT is now payable on 50% of the proceeds, EOTs remain one of the most tax-efficient exit routes available.
But the real value lies beyond the numbers.
Founders get to:
- Preserve the legacy they've spent years building
- Keep their culture and values intact
- Reward the team who helped build the business
- Boost staff engagement through ownership
By selling to an EOT, the company stays independent and rooted in the community, rather than being absorbed into a larger group where "synergies" often mean redundancies.
Stay close to your client
Trade sales and private equity deals have a predictable pattern – new owners arrive with their own advisers, and the relationship you've spent years building quietly ends.
EOT sales work differently. There's no external acquiring entity. Partnering with Go EO means you stay close throughout the sales process, guiding the client throughout the transition – and beyond.
Partnering with accountants for EOTs
You’re integrated into the EOT sale process and stay as a key contact throughout. You remain in control of the client relationship and manage it the way you want to. If you’re very familiar with EOTs, we can be a largely “back office” function. If you’re less confident, we can take the lead on conversations where appropriate.
Oliver Twentyman CTAAs a professional adviser, I have worked alongside Chris on a number of EOT sales now and his insight and support have been invaluable.
If you are an accountant or solicitor looking for support with an EOT project, I cannot recommend Go EO highly enough.
Client portal for complete visibility
Our bespoke online portal takes your client through the different stages of the EOT sale process. They can upload documents and information, track progress, and see exactly where they are in the journey.
You'll have full access too. Complete visibility into the EOT sale progress means you stay informed, manage communications effectively, and actively maintain your client relationship throughout.
Co-branded resources
We can provide EOT information materials with your branding, and tools like our white-labelled EOT Explorer put your branding front and centre as your clients explores their exit options.
Talk to us about partnership options
What Go EO offers you
Our solution is tried and tested across different industry sectors – we’ve completed over 30 EOT sales. We make the whole process simple, transparent, and speedy.
Why work with Go EO?
- Led by someone who understands all sides. Our founder Chris sold his accountancy firm to an EOT, so we understand your concerns and your client's needs.
- Legal work covered. EOT sales involve legally reserved work. We handle this efficiently and cost-effectively.
- Strengthen your client relationship. We support you to deliver a great service at a great price, with special partner pricing available.
- Easy and quick sale process. We can complete the sale process in just two months.
Accountant partnership FAQ
Can Go EO fully white label the EOT sale?
Afraid not, but we’ll work discreetly alongside you.
I’ve heard EOT sales need a solicitor/corporate finance team/tax adviser too. Is that true?
We cover all bases. Our solicitor provision is “light touch”, ensuring we comply with legally reserved work laws (protecting you/us from a potential prison sentence), while not charging huge sums for reinventing the wheel.
Can Go EO invoice us instead of the client?
Transparency is important to us. While we can invoice you, the client must be informed of the amount.
Can we do the valuation work instead of Go EO?
In short, if you're happy to, yes you can. Do be careful though, for two reasons:
- Affordability is critical. Lots of EOT owned companies struggle to pay their founder debt, as the proposed repayments were wildly optimistic.
- ICAEW/ACCA guidelines suggest “self-review” and “over-familiarity” harm an accountant's ability to provide a genuinely independent valuation for their own client.
Can we be the independent trustee?
As long as the client’s happy with that, yes. We can make suggestions if asked, but we don’t insist on any particular person being/not being a trustee.